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Description : This book applies marketing thinking to the complete spectrum of marketing: core concept importance, consumer and business markets, theories of retail, communication process, successful approaches to CRM, patterns of market segmentation, and global marketing.This book focuses on the practical applications of marketing techniques and the management of a firmrsquo;s marketing resources and activities. It presents a framework for analyzing buyer behaviour and managing personal communication. The core objective of this book is to provide clear views on Marketing Management. It includes marketing mix and basics of marketing as its main part. It contains examples as well as case studies, self assignments which make it suitable for undergraduate as well as for postgraduate level streams
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3. Paying the search engines.