[Read download] Negociacioacute;n iquest;cooperar o competir? (Spanish Edition)


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Negociacioacute;n iquest;cooperar o competir? (Spanish Edition)

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Author : Cristiaacute;n Saieh, Dariacute;o Rodriacute;guez, Mariacute;a Pilar Opazo
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Description : Nuestra vida es una negociacioacute;n permanente. En toda comunicacioacute;n, desde una conversacioacute;n entre amigos hasta la compra de un auto o la venta de una empresa, se producen conflictos y se toman decisiones que es necesario negociar. Pero los ejecutivos chilenos le temen al conflicto y muchas veces el deficiente manejo en la comunicacioacute;n termina en malas negociaciones y peacute;rdida de tiempo y esfuerzo.A diferencia de otros tiacute;tulos, lsquo;Negociacioacute;n, iquest;cooperar o competirrsquo; aporta una mirada novedosa y praacute;ctica de la negociacioacute;n, basada en la teoriacute;a de los sistemas sociales y la comunicacioacute;n, que va maacute;s allaacute; del conocido ganar-ganar.Con ejemplos praacute;cticos y un estilo amistoso y directo, lsquo;Negociacioacute;n, iquest;cooperar o competir?rsquo; nos ensentilde;a todo sobre el desafiante proceso de una negociacioacute;n, desde su acertada planificacioacute;n, las opciones de valor, la legitimidad, el coacute;mo y doacute;nde trazar la liacute;nea eacute;tica hasta la manera de generar poder, cerrar una negociacioacute;n y formalizar un acuerdo que refleje transacciones exitosas.

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