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Planejamento para estruturaccedil;atilde;o de franquias (Portuguese Edition)

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Author : Camila Dalmolin Ciccarelli
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Description : O sistema de franquias destaca-se como uma estrateacute;gia de expansatilde;o muito eficiente para empresas que desejam ampliar sua aacute;rea de atuaccedil;atilde;o. Este sistema dispotilde;e de alguns atrativos para novos investidores: a maior probabilidade de sucesso, o fornecimento da estrutura de processos, suporte e treinamento satilde;o algumas das principais vantagens percebidas por empresaacute;rios que optam pela abertura de uma unidade franqueada. Este estudo tem como principal objetivo propor uma metodologia para estruturaccedil;atilde;o de redes franqueadoras, garantindo a manutenccedil;atilde;o dos padrotilde;es e processos operacionais e gerando maiores possibilidades de sucesso para o negoacute;cio. Inicialmente, realizou-se a anaacute;lise bibliograacute;fica do sistema de franchising e sua evoluccedil;atilde;o no mercado. Em seguida, realizou-se um estudo de caso em uma empresa de consultoria para a definiccedil;atilde;o de diferentes etapas a serem desenvolvidas para a criaccedil;atilde;o de uma rede franqueadora. Estas etapas foram descritas detalhadamente a fim de orientar aqueles com o objetivo expandir seus negoacute;cios por meio do franchising. Como resultado, verificou-se que eacute; possiacute;vel aplicar uma metodologia padratilde;o como fonte de orientaccedil;atilde;o para o desenvolvimento de redes, com base no segmento de franquias, a fim de garantir a execuccedil;atilde;o de todas as accedil;otilde;es imprescindiacute;veis ao bom funcionamento do negoacute;cio no futuro.

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